
How an AI chatbot turned after-hours traffic into a revenue stream for a growing e-commerce brand.
A direct-to-consumer brand generating $1.2M in annual revenue was losing an estimated 35% of website visitors during off-hours. The founder was personally answering customer inquiries until midnight, leading to burnout and inconsistent response quality. Support tickets were piling up, cart abandonment was climbing, and the two-person team had no bandwidth to hire a dedicated support role.
"The bot doesn't just answer questions — it sells. That was the difference."
We deployed an AI-powered chatbot trained on the brand's entire product catalog, FAQ library, and return policy. The bot was designed to handle product recommendations, order status inquiries, and objection handling — not just deflect questions. We integrated it directly with the existing Shopify backend so the bot could pull real-time inventory and shipping data. The implementation took 10 business days, including three rounds of conversational testing with real customer scenarios.
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